iGaming platform supplier Sportingtech is taking part at SBC Summit Barcelona, which is ready to happen on September 20-22. On stand C12, the corporate will showcase its Quantum platform and talk about current operator offers.
Forward of the occasion, the corporate launched an interview with Gross sales Director Jack Smith about what he expects from the occasion, and the way Spain’s standing as a bridge to LatAm markets will help Sportingtech’s continued growth efforts.
Are you attending SBC Summit Barcelona beginning this week on September 20-22?
— Sportingtech (@sportingtech_) September 20, 2022
Heading to SBC Barcelona, what can we count on to see from Sportingtech and what are you prioritizing?
We’re thrilled to be heading to Barcelona to satisfy with delegates and exhibit our imaginative and prescient for Sportingtech over the approaching months and years. The energy of our Quantum platform very a lot ties into the present pattern within the sports activities betting business: personalization.
For operators, differentiation is essential in an effort to compete inside a saturated market, in addition to enter newly-regulated markets with an instantaneous impression. Our Quantum platform has modularity at its core, that means operators have the ability to manage and personalize their very own choices.
The expansion of esports can be one thing we will likely be prioritizing, particularly as its reputation continues to develop in LatAm, an space near the hearts of each Sportingtech and SBC Barcelona.
With an goal to ramp up pleasure for World Cup 2022, what initiatives do you have got in place in anticipation of this 12 months’s greatest sporting occasion?
With not solely the World Cup however the home leagues to take care of through the ultimate quarter of the 12 months, Sportingtech’s top-tier sportsbook options are well-placed to deal with the large demand for intuitive betting experiences. Options like Wager Help are perfect for tackling these new challenges, as they make traversing platforms extra simple for gamers.
By producing automated betting ideas based mostly on historic information, live-score, and AI evaluation, masking each pre-match and in-play markets throughout seven sports activities, and with full wager slip integration, person engagement is elevated, in addition to retention and turnover charges.
As well as, FastBet, the one function of its type available on the market, can allow customers to wager a number of single bets throughout all sports activities on the contact of a button with out making a betslip. New, thrilling instruments like these are extremely efficient at retaining current audiences but additionally attracting new ones to the world of sports activities betting.
Inform us a bit extra about these initiatives – how are they going to foster development at this thrilling stage in Sportingtech’s growth?
The build-up to the World Cup will make the necessity for a sturdy, scalable platform very clear, and Sportingtech’s present trajectory is such that it’s going to reap the benefits of this chance to create additional development. The bizarre timing of World Cup 2022 means operators will discover themselves in untested waters, with barely any downtime between the month-long event and the resumption of key home leagues throughout Europe – our job as a platform supplier is to supply peace of thoughts, equipping our shoppers with the instruments for them to achieve success.
In doing so, we’ll clearly exhibit how adaptable our providing is. The addition of our Standard Bets and Standard Occasions widgets is additional proof of our degree of development. Our operator prospects are in a position to supply a localized, intuitive method to instantly increase engagement, permitting them to show a selected market’s present top-10 bets and occasions, routinely refreshing each 5 minutes.
With minimal effort on the operators’ half, they are often assured that their gamers are continuously being proven the preferred bets and occasions at anybody time, and it’s this functionality that units us aside.
Sportingtech’s presence in LatAm markets is appreciable – how will your attendance at SBC Barcelona assist to encourage additional development on this thrilling area?
As an vital gateway to LatAm, Spain is of particular significance to Sportingtech – our footprint in LatAm markets is already vital, however additional development there’s one in every of our key goals for the close to future.
One of many key areas we’re specializing in is localization – focusing on the huge assortment of various jurisdictions that make up LatAm, all with totally different cultures and preferences, which requires in-depth data of localization, and by extension participant profiling.
We’re additionally eager to debate our experience in omnichannel experiences. LatAm markets are confirmed to have among the most passionate bettors on the planet in terms of sports activities, and having witnessed first-hand the surge of sportsbooks and casinos embracing the net market following modifications in regulation, our detailed understanding of the omnichannel expertise is significant in our efforts to cater to them.
In regard to your roadmap for future growth, how is Sportingtech planning to capitalize on current operator offers going ahead?
Sportingtech’s commanding place in Africa is well-documented, with our just lately introduced main partnership to supply 888AFRICA with our Quantum platform throughout plenty of African international locations clear proof of this.
The success of our current operator offers in a number of territories in LatAm and Africa, that are each thriving markets for us, provides us the arrogance to make additional progress and safe related offers going ahead.
By means of our modular providing that’s backed by native groups offering glorious buyer help on the bottom, we’re in a position to construct a tailor-made product for every market, and we’ll proceed this growth, partnering with extra operators and delivering them a platform that’s each dependable and a powerful driver of revenues.
Subsequent week at SBC Summit Barcelona the SBC Awards happen celebrating one of the best within the gaming business – and we’re proud sponsors of the Sportsbook Operator of the 12 months – good luck to all these concerned!
Sportingtech are additionally shortlisted in FOUR classes! pic.twitter.com/1dknI75uP8
— Sportingtech (@sportingtech_) September 16, 2022
Earlier this month, the corporate introduced that it has been shortlisted in 4 classes on the upcoming SBC Awards, together with Platform Supplier, Sportsbook Provider, Multi-Channel Provider, and White Label Provider.