LeoVegas Group introduced Tuesday it has entered a worldwide partnership cope with Italian Serie A Membership FC Internazionale Milano for the 2022/2023 season. Beneath the phrases of the deal, LeoVegas will change into the regional betting associate of Inter in Europe and the Americas.
The partnership is essential in strengthening the group’s providing and visibility in sports activities betting, the corporate indicated in an official launch. This might be achieved, for example, via digital promoting on their sideline boards throughout matches in Europe and the Americas. Moreover, LeoVegas prospects can have entry to unique digital content material and alternatives to take part in co-branded actions equivalent to competitions.
CEO Gustaf Hagman expressed it’s “an vital step” within the firm’s technique to speed up international model visibility in sports activities betting. “I sit up for providing LeoVegas prospects worldwide ‘Nerazzurri’ insights: we’re proud to be partnering with such an iconic membership,” he famous.
Inter is one in every of Italy’s most profitable soccer golf equipment with 19 Serie A titles and three European Cup/Champions League titles. Primarily based in Milan, Inter is a worldwide model with about 48 million followers on social media platforms.
The common stadium attendance is 65,000, whereas Serie A is broadcast in additional than 200 international locations. In keeping with LeoVegas, the partnership is “an incredible alternative to achieve audiences world wide,” and helps the group’s ambition to launch LeoVegas globally “as a supplier of the best iGaming expertise for each on line casino and sports activities gaming.”