France’s nationwide lottery and gaming operator La Française des Jeux (FDJ) introduced Monday it has entered into unique negotiations to amass ZEturf group, as part of a technique to bolster its presence within the French on-line gaming market.
The takeover intends to cowl areas the place the corporate doesn’t but function, particularly horse racing betting and poker. This transaction is topic to approval by the related authorities, the operator famous.
Based in 2001, ZEturf group operates within the on-line horse race betting market and within the on-line sports activities betting market underneath the ZEbet model. The agency has round 100 workers and recorded almost €800 million ($798.5 million) in bets in 2021, together with greater than €100 million ($99.8 million) in B2B bets, added FDJ.
On-line horse race betting accounts for greater than 50% of ZEturf’s B2C bets, making it France’s second-largest operator on this phase, with a market share of round 20%. ZEturf additionally operates within the Netherlands, Belgium and Spain.
FDJ calls itself the #2 lottery in Europe. The corporate additionally presents sports activities betting underneath the ParionsSport model. Earlier this 12 months, sports activities know-how firm Sportradar started offering ParionsSport’s on-line sports activities betting phase with synthetic intelligence-driven, near-live premium sports activities video content material within the type of thirty-second clips of key moments from matches.
La Française des Jeux’s announcement of talks to buy ZEturf follows reviews of comparable unique negotiations with Aleda, a point-of-sale and funds supplier; and the acquisition of funds specialist L’Addition. FDJ intends to bay the companies as a part of its growth technique for its fee and companies enterprise.