Xiaomi leads fast-growing good TV market in India, claims report

Home » Xiaomi leads fast-growing good TV market in India, claims report
In the meantime, the report additionally says that the TV units which are priced inside the vary of Rs 10,000 and Rs 20,000 have captured over 40% share within the general TV market. Consultant Picture

Sensible TVs at the moment are one of the vital integral elements of recent households. India’s general TV market has grew 33 p.c over the past yr to achieve its highest ever at 89 p.c, in accordance with a CounterPoint IoT service report. As per the report, Xiaomi led the market with 14.3% market share, adopted by Samsung with 13.1%. In the meantime, the premium TV section that features units with costs over Rs 30,000 noticed a rise of 68.6% over final yr. Furthermore, the premium TV section grew 33.6% in Q1 2022 in comparison with 23.5% in Q1 2021, which has resulted in a ten.8 per cent year-on-year (YoY) improve in common promoting value (ASP).
What’s fueling the expansion of good TVs in India
The report claims that the first cause for good TV’s dominance within the Indian market is the expansion in e-commerce platforms like Flipkart, Amazon and others which contributed to 31% of complete TV shipments. TV gross sales on on-line channels elevated by 30%. The key development drivers on-line embody new launches from main manufacturers at reasonably priced costs, together with reductions and promotions, claims the report.
In the meantime, the report additionally says that the TV units which are priced inside the vary of Rs 10,000 and Rs 20,000 have captured over 40% share within the general TV market.
How the highest manufacturers carried out
In response to the report, Xiaomi has been the chief with a 14% share out there in Q1 2022. The Chinese language TV makers’ Mi 4A collection and Redmi collection of good TVs have been the perfect promoting merchandise for the corporate. Samsung took second place out there and the South Korean tech large’s “Huge TV Competition” helped the model to push gross sales, claims the report.
Following the duo are LG, OnePlus and Sony with 8, 7, and 5% market share respectively. The report provides that the OnePlus’ Y1S Edge vary of TVs carried out fairly effectively out there.
Aside from these, different manufacturers like — Realme, TCL, BPL, Vu and Haier too noticed regular rise in market share. TCL’s shipments elevated by 58% over final yr and Realme grew to become probably the most most well-liked good TV model within the Rs 20,000 value vary.
Additionally Learn: Xiaomi India is providing 3 months of YouTube Premium free of charge, however there is a catch. Click on right here for extra particulars.

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